Do you ever think that selling hemp is like trying to get cats to do what you want? One minute you’re planning a “organic, all-natural, farm-to-table” campaign, and the next minute someone thinks your green thumb is up to no good and your Instagram gets shadowbanned. It might be hard to tell hemp’s tale, with all its buzzworthy benefits and complicated legal past. Elevate your hemp business with hemp aware — the agency that speaks your language and understands your niche.
SEO for hemp brands is a crazy animal. Google is pickier than a youngster who doesn’t want to eat broccoli. Some keywords are not allowed, and others are hard to find. Want to move up the rankings? Imagine it like a set of stairs with some steps missing. But that’s where the magic happens. Combine local SEO with content that makes real people stop scrolling. Answer questions that no one else is answering. Who would have thought people would spend time looking up “Is hemp milk just plant water in disguise?” A lot, it turns out!
It’s not enough to just wave a hemp leaf and hope everyone receives the message. It’s important to tell stories. Tell me how your farmer Larry picks his crops at evening. Add some facts regarding sustainability. Use words that make people nod while they drink their coffee in the morning. Try out a listicle, a podcast, and a short movie, just like a cook who is curious on how spices smell at the market.
But what about social media? Those sites are walking on thin ice when it comes to the law. You need to be creative, but if you go too far, your posts will disappear. Begin with learning. Stop the hype and the “miracle cure” talk. Add realness. Add pictures of real people and the hands that grow the produce. Every tale is important, even the ones that aren’t great, as when rain flooded half the field and the team had to turn around with muddy boots.
Of course, analytics are the clues you follow. Keep an eye on traffic spikes, but don’t freak out when the numbers go up and down. There are times when Friday night brings in a thousand people, and other times it’s just the sound of crickets. Keep an eye on keywords, but also pay attention to the inquiries that come into your inbox. That’s where the gold is.
Email is still alive. People that use hemp want to know about new goods, sales, and how to use them. Make a list and take care of it like a little plant. Don’t bother your neighbor; no one likes a spammy one. Make it feel like a nice note shared around in class, full of useful information (and maybe a meme or two).
The traditional “set it and forget it” method doesn’t work anymore. Try new things, change your mind, and try new things. The hemp industry is always changing, and so should your marketing. Throw away your assumptions and explore for new pathways. You can find tactics that work in the middle of the creative chaos and the fear of algorithms, just like resin on a new bloom.